This is a logo I created for a company called Typeset, an AI-powered visual content creation tool. They wanted help rebranding them from their previous name, Dropdeck.
Typeset's mission is to empower anyone, regardless of their design skills, to create professional-looking visual content. Their target audience is broad, spanning marketers, salespeople, educators, and even students. The challenge was to develop a brand identity that reflected this inclusivity while also conveying the innovative and cutting-edge nature of their product and keeping it friendly and approachable. After all, the beauty of this software is that anybody can use it with ease, it needed to be approachable
www.typeset.com
The way I reimagined the brand mark was as an embodiment of a keyboard key, inspired by the very essence of Typeset's functionality. Just as your creative journey starts with the touch of a keyboard, Typeset springs into action, crafting captivating visuals with every stroke. The logo, a sleek 'T' nestled within the iconic key, symbolizes the seamless fusion of technology and creativity. It's a tribute to the endless possibilities that unfold when innovation meets inspiration, all sparked by a simple keystroke.
The rebrand was a collaborative journey with the Typeset team, their feedback fueling my iterations and final logo. We explored countless directions, from playful to sophisticated, always keeping their target audience in mind. Finally, after diligent teamwork, a logo emerged that captured their essence – modern, inclusive, and bursting with creative potential.
